Our guest on this episode of Practice Matters is Justin Phillips, the founder and director of Practice Made Purrfect, a veterinary marketing and business consultancy dedicated to helping practices across the UK and Ireland thrive through smarter strategy, clearer communication, and better client engagement. With over 20 years’ experience including roles growing independent practices and leading marketing for more than 350 clinics, Justin brings a practical, evidence-based approach to every challenge.
A true advocate for pet health plans, Justin is “evangelistic” about their value for practices, clients and patients alike. He argues that thoughtfully designed plans are essential for modern practice growth, improving efficiency, profitability, and clinical impact. He emphasises that good plans should be simple, aligned with what pets and owners actually need, and structured to remove barriers to care — all while fostering regular engagement and strengthening the bond between practices and pet owners.
Plus, stay tuned to hear a special performance of ‘Have Yourself a Merry Little Christmas’ from VetChoir UK. You can hear their full performance, and make a donation to VetLife, here.
From everyone on the FIVP team: Merry Christmas, and Happy New Year!
As ever, we would love to hear from your practice! Send us a voice note via WhatsApp to 07709 836865
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About FIVP Practice Matters
Launched in 2024, FIVP Practice Matters is a podcast that explores the hot topics, useful tips and innovative ideas shaping the veterinary world. Ian Wolstenholme welcomes guests from across the veterinary sector, especially those working in independent practice. With a new 10-15 minute episode every other Tuesday, this is the perfect companion for your dog walk or commute.
